Wednesday, May 15, 2013

Re-branding the Zoey and Claire Mystery Series

NEW COVER
NEW COVER
THE ZOEY AND CLAIRE MYSTERY SERIES got a face lift! Now referred to as Z&C Mysteries, we've made some fun cover changes. While we love the original covers, we are certain the new covers will appeal to even more women. A big concern was that the previous covers didn't do the stories justice, because they looked absolutely serious. Look at The Riddles of Hillgate's original image below. Where was the feminine vibe, humor, or fun? Zoey and Claire are a mother-daughter sleuthing team, but they are also funny, brave, amazing women whose personalities clash in the most perfect way! We needed to show this somehow.


NEW COVER
We hired artist Lauren Burke of Hey Hey Designs! to make a custom silhouette of the ladies to spread across every one of our covers. To the left, you can see the results (click images to see larger). Zoey is standing behind her daughter Claire, holding up her gun, ready for anything. Claire is holding the flashlight, as usual, the beam highlighting a tombstone. We're in love with everything about it, from their posing to their high heels. (The background images were purchased separately  from istockphoto.com.)

So, our plan is to re-advertise this series, and to continue release more books. We completely believe in Z&C Mysteries. It's a fresh, unique series, where the mother and daughter can kick butt in heels if they have to. The situations can get very scary, but nothing is ever too gory. The reading is clean, while also vibrant. It's just plain fast-paced fun. Our expectations are that these diamonds in the rough will soon sparkle in all their intended glory.


Original Cover
Original Cover
Original Cover

No comments:

Post a Comment